When Julianna Barnaby left university in 2007, she was eager to start her career as a travel writer, jetting off to Dubai to write features. But the honeymoon period didn’t last long.
“As the recession took hold in 2009, I watched the travel supplements in the Sunday papers go from really chunky things to being basically two pages, most of which were ads. I started to really question the future of the travel publishing industry — and I actually decided to leave.”
“I went to law school and worked as a corporate lawyer for several years before deciding it most certainly was not for me. So when I left the law firm I realized things had changed quite a bit since I had left travel writing the first time — now you could make a real living online through ad-supported content.”
In 2016, Julianna returned to her passion for travel writing with the launch of The Discoveries Of. “I wanted a space where I could showcase more of my portfolio and my style of writing to editors. I didn’t want it to be all first-person travelogs, which are great for giving the atmosphere of a place — but unless I give you the details about how I did it, you can't easily translate that into a trip you can plan for yourself.”
As the site continued to grow, Julianna started to think more about how an effective ad strategy could help her monetize the site — and turn this passion into a living. “I've always been completely obsessed with travel and really loved it. And so it became clear to me that I could build a site around something that I love, but also provide a ton of value to other people.”