While working in finance, Harrison Alley knew that he always wanted something more. He undertook several different ventures, dabbling in e-commerce for example, but nothing really panned out. Meanwhile, his wife Jasmine had taken an interest in travel. When she moved to Harrison’s hometown of Dallas, she began documenting life in the city and beyond, eventually developing a successful brand.
It was then when Harrison realized that he could partner with Jasmine to expand her reach, helping behind the scenes with the technical aspects of her budding influencer career. With the COVID-19 pandemic lockdowns resulting in work from home mandates at companies across the world, Harrison gained some flexibility to work on Jasmine’s web presence, spending his free time sharpening his SEO and display ad skills.
“One year later, the income from display ads was greater than the salary at my job,” Harrison says.