When Jim Campbell started planning his honeymoon, he couldn't find a website dedicated exclusively to the art of the post-wedding vacation. So he did what any marketer and website developer would do: build his own.
"I thought, if two million people get married in America each year and they spend an average of $6,500, it's a multi billion dollar industry that is relatively underserved. There are dozens of popular wedding-specific websites, but very few dedicated to honeymoons," he says.
He first wrote posts and then hired subject matter experts in the travel and wedding industries to contribute, creating original content on his site, Honeymoon Goals, that was dedicated to honing in on the tips and tricks of honeymoon planning.