Founded by Roman Prokofiev and his partner Eugene Sobakarov 16 years ago in Ukraine, originally as a job aggregator for the country’s job market, Jooble is now one of the most popular job search websites and operates in 25 different languages.
Jooble’s mission is simple: to help people find their dream jobs. With 1 billion visits a year and consistently ranked in the top 3 most visited websites in the job and careers categories, it’s safe to say they put their mission into motion every day. What started out as a small company now employs over 350 staff members working from 20 different countries, with offices in Ukraine, Hungary, Poland, and Cyprus.
With a name inspired by Google, the Jooble team always wanted to keep open access at the forefront of their operation.
“Our idea was to create a product for job seekers that would be absolutely free,” says Dmytro Gryn, CEO at Jooble. “We were looking for different ways to work with marketplaces and help them in traffic acquisitions. The synergy of Jooble`s collaboration as a job aggregator with local marketplaces and using AdTech tools creates added value for jobseekers in all countries where our company operates. We landed on advertising and tried several providers but we chose Google AdSense because it had the best quality ads and ads that are really relevant for jobseekers.”
Gryn was the first employee to join Jooble after its two founders, starting off as a software engineer and then leading the international scaling of the company.
The flexibility that Google AdSense provided during this scaleup was critical, enabling them to continue monetizing as they brought their product to new regions.
“Many other ad networks are very local and can’t provide the inventory for the 69 countries where we operate,” he explains. “But Google is able to provide investment and ads for all countries.”