Jake Cain has built content-based websites for years. Born in Cincinnati, he built his first site ballparksavvy.com in 2008 - it’s a site that provides travel tips for every Major League Baseball stadium. The idea occurred to him when he was trying to plan his own baseball road trip with his dad. He’s built other sites on family travel, wedding planning, and bird watching, but it wasn’t until he began working with Spencer Haws, founder of Niche Pursuits, that Jake’s side hustle turned into a full-time gig.
Jake credits Spencer with giving him the tools of the trade and helping to connect him to RoastyCoffee.com, which Jake acquired in 2018. Roasty Coffee is a site dedicated to helping people make better coffee at home, with a mission to help you “brew coffee so good, it’ll make a hipster cry.” The site featured unique content and fell into a niche with a dedicated audience, which was exactly what Jake was looking for. “I purchased RoastyCoffee.com from its founder, Matt Giovanisci. Everything Matt builds is extremely well done. So I knew the site design was beautiful and the existing content was excellent, but new content hadn't been added in quite a while,” Jake explains.