Vidya Srinivasan has always loved cooking. “I used to spend so much time looking online for new recipes and trying out recipes in my family’s handwritten cookbook,” she recalls. “One day, I thought, why not put all those handwritten recipes on the internet to share with friends and family?” So, Vidya got to work setting up a website, Traditionally Modern Food, and posting recipes.
Within a few years, Vidya started to notice her site getting traction. “A few of my blogger friends told me I could start making money by putting ads on the site,” she explains. “Though I had always thought of it as a hobby, when I realized I could make some money I thought again, why not?” Vidya partnered with Mediavine, a Google Certified Publishing Partner, to help her manage her ads business. “I had doubts initially about how much money I could make, but soon enough I was motivated enough to leave my job and pursue the website full time,” Vidya recalls. “I’m so glad I persevered with blogging - no regrets now!”