New mobile games debut on the Google Play Store every day, so it takes some originality to stand out. That’s why Fatih Haltas, a computer scientist and engineer from London, tried to find a new take on the classic mobile gaming experience.
“I’d just been organically making games for fun since 2013,” says Fatih. “But the first major milestone came in 2019 when I started making riddle- and puzzle-based games, which was a pretty innovative idea at the time. That’s when my company Matchingham Games was born.”
“Now we try to make games that everyone can play, even if that’s just for a few minutes a day,” explains Fatih. “We pack our games with cartoon animations, fun characters, and lots of personality to ensure users come back again and again.”
Fatih and his team focus on creating games they themselves would want to play. But over time, it’s become clear that they aren’t the only ones who enjoy this hybrid casual approach to gaming. So to keep their games free and accessible to their growing fanbase, the team at Matchingham Games has embraced ad monetization.